You've got a senior dev, but they're busy.
They're putting out fires, building new features...
They have no time to mentor your junior developers, even if they wanted to (many senior devs don't want to).
Your junior developers are capable of so much... until they get stuck, or go down the wrong path, or choose the wrong architecture.
Even a lone senior developer can make these mistakes.
Coaching can keep your team on the right path so they can be awesome all the time.
There's so much to learn that it's easy to get lost.
What skills should your team members focus on that will help them both now and in the future?
Not only will coaching make an individual week more productive, it will increase your team's skill, decision-making capabilities, and work velocity over the long term.
Team-wide coaching can focus your team's energy on the right place, in how they approach the problem and how they decide what to tackle next.
This means happier employees, a better product, and — ultimately — a more successful business.